Senior Manager - Marketing - Starbucks - Hong Kong

Job description

Job Summary and Mission

Based in Hong Kong, this job contributes to Starbucks success by helping China and Asia Pacific markets grow, strengthen and elevate the brand by developing and implementing marketing plans and programs for promotions, brand initiatives and /or categories that are locally applicable to the brand and specific market-situations.

Summary of Key Responsibilities

Responsibilities and essential job functions include but are not limited to the following:

Creates and maintains business driving marketing programs and tools for regional and market teams to use in execution of initiatives at the market level. Applies or customizes existing tools and processes for regional and market use.
Develops, manages and tracks marketing budgets, timelines and processes from kick-off to execution. Establishes and maintains processes to ensure effective and timely development and execution of program within defined budget constraints.
Leads and influences cross-functional teams to deliver integrated marketing plans for promotions, brand initiatives and/or categories.
Manages day-to-day relationship with internal and external creative teams, agencies and vendors to develop customer communication materials.
Provides input and/or leads development of consumer positioning, program deliverables and creative brief. Evaluates create concepts and final execution against the strategy. Effectively provides creative feedback to internal and external agencies.
Leverages consumer insights and applies research learnings to identify the target consumer and to inform the marketing plan and creative brief. Provides input to research plans and test design for promotional campaign, program, or category.
Leads efforts to track performance of marketing programs, gather consumer insights and analyze or evaluate program effectiveness. Shares findings with cross-functional teams and integrates findings into future marketing activities and initiatives.
Merges consumer insights, trends, competitive assessments, operational impact, performance of past marketing programs and category data to develop sounds recommendations for projects. Brings data and insights together to tell a logical story.

Summary of Experience

A minimum of 10 years’ progressive experience in marketing or advertising management including financial understanding of a retail or packaged goods environment.
At least 6 years’ experience in leading or facilitating cross-functional teams or organizational groups across multiple markets.
Experience with or exposure to working with multiple countries in the region.
Excellent command clearly and concisely in English and Chinese, both orally and in writing (other language is a plus).
Ability to balance multiple priorities, meet deadlines and manage relationships at a range of seniority levels.
Ability to work both independently and as part of a team.
Ability to consult and influence decision-making.
Strong analytical skills with working knowledge of finance and forecasting.
Strong and creative problem-solving skills.
Strong Microsoft office suite knowledge.

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