Product Marketing Manager - Small Business Marketing - Google - Hong Kong

Job description
The Hong Kong Small Business Marketing team is responsible for bringing new AdWords advertisers into the franchise. We leverage traditional direct marketing channels as well as innovative alternative channels to reach prospective advertisers. The team focuses on Small and Medium Businesses (SMBs), and plays a leadership role in Google’s efforts to reach out to and serve the small business community. Our goals are specific and significant – quantity and quality of new advertisers, driving a substantial portion of Google’s overall revenue growth.
As the Marketing Manager for Small Business Marketing, you will be responsible for leading business planning, internal communications and operations for the team. In this role, you will partner our counterparts in other regions to drive the development of global objectives and key results each quarter, establish worldwide communications excellence, develop a sound operational platform to enable fast and effective scaling of best practices across acquisition channels and countries, and be responsible for internal communications regarding our marketing activities and performances.

Responsibilities
Drive the Small Business marketing strategy to acquire and retain SMB advertisers and drive revenue for Google.
Plan, implement and track - acquisition/retention/win-back - marketing campaigns.
Innovate and develop best practices for B2B advertiser acquisition at Google.
Contribute to communication of marketing strategy to senior/executive management in the region and to the broader organization.
Engage external vendors to support Small Business Marketing.

Minimum Qualifications

BA or BS Degree or equivalent practical experience.


Preferred Qualifications

Fluency in English and Cantonese.

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Industry Head - Google - Hong Kong

Job description
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing business grow. Using your influencing and relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

Responsibilities
Manage a team and work with the regional sales teams to target existing and some new customers and to develop strong relationships with clients and their marketing services agencies.
Establish a strong relationship with the key stakeholders in large Canadian organizations and major Canadian representations of interest.
Analyze data trends and client performance, develop solid strategic sales plans, and prepare and conduct strategic pitches and sales presentations.
Develop case studies of successful campaigns in order to share insights with customers and to serve as an evangelist to targeted events and conferences.

Minimum Qualifications

BA/BS degree or equivalent practical experience.
10 years of combined experience in media, management and/or consulting.

Preferred Qualifications

MBA or related graduate degree.
Demonstrated successful relationship building experience with institutions and administration organizations.
Broad knowledge of sales and management, and proven team management experience.
Proven track record of leading world-class sales teams and other managers effectively.
Demonstrated success at working with cross-functional teams and building strong relationships across departments; deep cross-functional understanding of media businesses and management operations within the digital media ecosystem; proven success in business development, client relationship and servicing skills, and solution-based selling.

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Enterprise Sales Manager - Greater China - Google - Hong Kong

Job description
The Enterprise team at Google is on the front lines of helping the globe "go Google."  As an Enterprise Direct Sales representative, you evangelize Google tools like Apps, Search and Chrome to leading companies, schools and government agencies. You champion the innovative power of our products to make organizations more productive, collaborative and mobile. With a passion for Google products, you help make the world a more Googley place.

Responsibilities
Achieve and exceed quarterly goals.
Generate and qualify leads and sales opportunities.
Plan target account penetration strategies and tactics.
Keep thorough records of customer interactions and provide sales projections on a weekly basis.
Represent Google at trade shows and industry events.



Minimum Qualifications

BA/BS degree or equivalent practical experience.
Previous experience selling enterprise software or SaaS solutions.
10 years sales experience in the IT industry with 6 years of experience selling enterprise solutions in Greater China.


Preferred Qualifications

Proven ability for account planning to meet or exceed targets.
Goal oriented, self-motivated individual who is confident, competitive, thorough, and tenacious.
Excellent communication and presentation skills, both written and verbal.
Fluency in written and spoken Mandarin, Cantonese and English.

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Industry Manager - Google - Hong Kong

Job description
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing business grow. You leverage your entrepreneurial drive to target, educate and persuade new customers to embrace Google's latest advertising products and technologies. Using your influencing and relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, understand the details of individual campaigns and persistently explore and uncover business needs. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

Responsibilities
Work with the regional sales teams to target existing and some new customers and to develop strong relationships with clients and their marketing services agencies.
Analyze data trends and client performance, develop solid strategic sales plans, and prepare and conduct strategic pitches and sales presentations.
Collaborate and consult with major customers. Increase the client and agency base and optimize their advertising expenditures.
Develop case studies of successful campaigns in order to share insights with customers and to serve as an evangelist to targeted events and conferences.

Minimum Qualifications

BA/BS degree or equivalent practical experience.

Preferred Qualifications

8 years of sales and marketing experience in media or advertising industry.
Strong knowledge of and established relationships within the industry.
Strategic and analytical sales approach with a focus on building relationships with top tier clients.
Excellent organizational, analytical, problem-solving and influencing skills.
Outstanding communicaiton and presentation skills in English & Cantonese. Fluency in Mandarin Chinese

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