Product Marketing Manager - Small Business Marketing - Google - Hong Kong

Job description
The Hong Kong Small Business Marketing team is responsible for bringing new AdWords advertisers into the franchise. We leverage traditional direct marketing channels as well as innovative alternative channels to reach prospective advertisers. The team focuses on Small and Medium Businesses (SMBs), and plays a leadership role in Google’s efforts to reach out to and serve the small business community. Our goals are specific and significant – quantity and quality of new advertisers, driving a substantial portion of Google’s overall revenue growth.
As the Marketing Manager for Small Business Marketing, you will be responsible for leading business planning, internal communications and operations for the team. In this role, you will partner our counterparts in other regions to drive the development of global objectives and key results each quarter, establish worldwide communications excellence, develop a sound operational platform to enable fast and effective scaling of best practices across acquisition channels and countries, and be responsible for internal communications regarding our marketing activities and performances.

Responsibilities
Drive the Small Business marketing strategy to acquire and retain SMB advertisers and drive revenue for Google.
Plan, implement and track - acquisition/retention/win-back - marketing campaigns.
Innovate and develop best practices for B2B advertiser acquisition at Google.
Contribute to communication of marketing strategy to senior/executive management in the region and to the broader organization.
Engage external vendors to support Small Business Marketing.

Minimum Qualifications

BA or BS Degree or equivalent practical experience.


Preferred Qualifications

Fluency in English and Cantonese.

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