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Senior Director - Media Industry - Nielsen - Hong Kong
Job description
THE POSITION
As Senior Director of Market Research for the Media Industry, you are responsible for helping senior leadership to achieve the overall business performance of the business division in Hong Kong and to ensure the delivery of high quality marketing information services to the Media industry.
Responsibilities
Strategy Development
Help to develop annual strategic plan for the market, taking into account past divisional performance and future trends and opportunities
Ensure the implementation of all approved strategies and plans based on global and regional / sub-regional/ senior leadership directions that are also consistently aligned with the company’s operating policies and procedures
Financial Management
Help to achieve revenue, profitability, quality, speed of delivery and productivity targets as well as other related business development objectives as structured for the market each year
Assist to develop and implement local business strategies aligned with regional direction and sub-regional focus required to meet the financial and business objectives of the division
Client Servicing
Identify strategies and implement plans that will contribute to maximum client satisfaction for media industry, including broadcasters, publishers, advertising & media agencies, etc.
Ensure client service standards are implemented and enhanced as client expectations continue to evolve and change in the market place
New Business Development
Grow existing clientele revenue through syndicated and customized research
Help to identify new areas of business opportunity and growth for the division in terms of new solutions and new clientele
People Management
Help to identify the division’s capability strengths and gaps in order to determine the appropriate staffing that will meet current and future business needs
Establish a strong team environment focused on exceeding internal and external client requirements
Contribute to driving world class employee satisfaction through the implementation of relevant organizational initiatives that build on employee commitment
Desired Skills and Experience
Qualifications
At least 8-10 years relevant working experiences in professional servicing industry.
Familiar and having strong connection within Media industry such as broadcasters, publishers, social media, advertising / media agencies, etc.
Proven track record on business development and general management
Education Qualifications
University graduate in Business / Marketing / Media or equivalent
Key Skills/Competencies
Understanding of new channels such as social media, digital entertainment platform (both mobile and on-line) and related technology
Strong in communication with customer service focus
High level of stress management, able to lead by example and drive team success
Proficiency in both written and spoken English. Mandarin or Cantonese proficiency is strongly preferred but not essential
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