Director - CRM - Calvin Klein - Hong Kong

Job description

POSITION SUMMARY:

This is a key Marketing role to create and sustain a dynamic, consistent, multi-channel experience for customers of Calvin Klein across the region to strengthen brand loyalty and increase revenue.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

Drives & supports initiatives, programs, tools and channels that engage existing and potential consumers to build awareness of and loyalty to the brand.
Owns overall design and execution of loyalty programs in partnership with CKI and local markets within the region to increase transactions and wallet-share.

Orchestrates all marketing activities for loyalty programs based on seasonal calendars such e-mailers, exclusive events, GWP promotions, etc.
Develops and creates messaging and programs in collaboration with both internal Marketing/PR teams and external partners.
Is knowledgeable about social media, digital marketing, and other forms of communicating with customers.
Is expert in data-mining and analysis, and translates data into effective marketing decisions.
Manages relationship with third-party providers such as database firm and ensures collaborative and productive partnership(s).
Measures effectiveness of campaigns, programs and channels to report both quantitative and qualitative results.
Ensures all CRM activities are consistent with brand DNA and principles.
Is effective team leader that guides, supports, motivates and recognizes others to achieve business objectives as well as building talent within the organization.
Experience in identifying CRM opportunity and developing the CRM direction in Asia
Understand Asia customers behavior in terms of brand loyalty

Desired Skills and Experience
Experience: 7+ years in CRM function in branded environment, preferably within fashion apparel sector.

Education: Bachelor’s Degree in Business or related field preferred

Skills:

Ability to handle multiple task/projects with adherence to details, deadlines and budgets
Analytical and insightful; ability to assess current as-as and devise effective way(s) of addressing opportunities differently to get desired results.
Collaboration and problem-solving; ability build partnerships with internal stakeholders and external partners
Creativity and innovation; able to come up with new tools and methods for delivering best-in-class customer experience.
Both strategic and pragmatic, as needed.
Team player that interfaces productively at region, in markets and corporately.
Flexible and able to adapt to changes.
Excellent verbal and written communication skills

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